Irish Beef Campaign

Pride of the whole island.

Sustainability and “Origin Green” play a huge role in Ireland. The goal of the global sustainability program is to convince Irish food and drink manufacturers to produce their goods in a sustainable manner. This works even better with the right campaign that uses a website as its content hub and foundation for a long-term content strategy. At, Bord Bia incorporates the look of “Origin Green”, providing real insights into the lives of real Irish farmers in order to inform visitors on the sustainability program and the resulting quality of Irish Beef. The campaign is further supported by communication on social media and in print, as well as through retail activation.